I. Training Objectives
The purpose of this program is to train high-level application-oriented professionals, who can grasp the fundamental theories, knowledge and skills in marketing management, international economics and trade; who should be quick in the awareness of the current marketing management, economics and trade both at home and abroad; who can comprehend and apply into practice the current accepted standards, rules, regulations in international economics and trade and who can solve practical problems in this field.
II. Training Standards
This program will be totally in line with the international main-stream curriculums in the major of marketing management, and combine the Chinese characteristics as well. The program emphasizes the internationalization, application, and case study. The students in this program will mainly study the basic theories and fundamental knowledge of marketing, economics, management, international economy and trade, receive the fundamental trainings of marketing and management, and master the ability of theoretical analysis and practice in marketing research and analysis as well as management. All the courses of this program, excepts a few Chinese-related ones, will be taught in English.
Knowledge: The graduate should have a basic knowledge of humanities, social sciences, master the basic theory and methods of marketing analysis and research, grasp the current development in international trade theory at home and abroad and understand the current economic marketing policies and regulations in China as well as in main countries and areas in the world.
Ability: The graduate should have the basic skills and professional skills of doing marketing management and international trade, have the capabilities of conducting analysis and research in the field of marketing and international trade with the quantitative, statistic and accounting methods, have a strong learning ability, have the entrepreneurial knowledge, skills and innovation ability, have a strong practical ability, cross cultural communication ability and social adaptability, master a foreign language and have the ability of listening, speaking, reading, writing and translation.
Quality: The graduate should be healthy both in physical and mental, have a higher cultural quality, self-cultivation and behavior quality.
Passing the third level of new HSK with score of 180 or above, or having the equivalence of the third level of new HSK with score of 180, having proper Chinese listening, speaking, reading and writing skills, having proper Chinese language ability and communication ability.